“Shop Around the Corner” Campaign
Celebrate Staunton’s small business culture, promote your small business and
support local theatre with this social media campaign!
Dear Staunton Business Owners,
Our holiday show at Silver Line Theatre Exchange this year is Parfumerie — the original play that inspired Shop Around the Corner with Jimmy Stewart, and You’ve Got Mail with Tom Hanks and Meg Ryan! Our version is set in 1930s Budapest at Christmastime.
In stories like Parfumerie and You’ve Got Mail, small businesses represent more than just a place of work — they embody the dreams, passions, and personalities of their owners and employees. That's the inspo for this campaign!
The perfume shop in our play serves as a tight-knit space where employees know one another intimately. The setting highlights how small businesses are often the heart of a community, where personal lives and work lives intersect in a way that feels both cozy and authentic. Customers feel like they’re part of something special, whether through carefully curated products or personal interactions that convey genuine care.
We're hoping this feels like a super affordable and fun way to reach new customers and remind existing ones what incredible shopping and experiences we have in downtown Staunton! We can't imagine doing a campaign like this anywhere but in Staunton, and with all of you. Thanks in advance for your participation and helping our little theatre-next-door! ❤️ 💌
Questions? Email us at info@silverlinetheatre.org
How does it work?
We want to promote your small business and make holiday magic with this campaign. Help us build our shop — Hammerschmidt's Parfumerie — and the world of the play with your contribution. In return, as a sponsor of our show, you and your business get:
A beautiful vintage-style ad in our program and a mention on the show page of our website
An Easter egg on our set that we'll highlight on social media — an object that represents your shop, or a label on a perfume bottle, etc!
And best of all, have part of the cast of Parfumerie come shop at your store in costume and we'll create a video for social media that you will be invited to co-post with us. You can highlight products, or just have us capture the vibe ... Whatever your goals are!
Join in a ticket giveaway for your customers